Rhea Nicole is an impassioned entrepreneur with a mission to empower individuals to build generational wealth through their passions.

Her journey began in 2022 with the launch of The Then Who Brand®, showcasing her talent for transforming creative concepts into thriving businesses. In 2023, she further solidified her success with the launch of her second e-commerce store, demonstrating her adeptness in managing multiple ventures.

Rhea's passion extends beyond her own ventures - she is equally passionate about empowering individuals to maintain their creative spirit amidst the demands of their 9-to-5 careers. Recognizing the drive and potential within others, she actively guides aspiring entrepreneurs in realizing their apparel business dreams. Rhea understands the challenges of balancing a full-time job with entrepreneurial aspirations which is why she champions the power of side hustles, and offers solutions to a practical and flexible path for people to explore their entrepreneurial spirit while managing their primary work commitments.

Through her own success and dedicated guidance, Rhea Nicole is making a significant impact, empowering individuals to turn their creative pursuits into financial security and pave the way for generational wealth creation.